The Estibot appraisal engine is designed for website appraisal, not for domain name appraisal. Why?

Take a look at the factors they use, that affect the outcome . . .

Domain:     ToursDeals.com
Keywords     tours deals
Frequency (MSN)     43400
Backlinks     0
PageRank     0
Alexa Rank     Not Ranked
Traffic (Visits / Day)     0
New! Estibot    TotalSearch™ Data:
TotalSearches™     1280 /mo
TotalCompetition™     0/10 ads
TotalCPC™     $2.00 MaxBid

http://EstiBot.com Domain Appraisal USD 1,700

Frequency (MSN)? I don’t know what this means? If it is the number of results, then it is 125,000,000. (1-10 of 125,000,000 results) any one of you have an idea what this could mean?

Back links, page rank and Alexa Rank are nothing to do with Domain Name appraisals. So it is wrong to base the domain price based on Estibot appraisal. Estibot may be OK for website appraisal.

There is no norm on defining domain name price. Generally, its valuable as much as the buyer is willing to pay.

Now, I am not satisfied with that! Sound good. Not useful.

Both are beautiful. Yet different

Let’s do some math with Estibot numbers!

TotalSearches X CPC X RIO = Selling price
In general Domainers could agree on a 6 months ROI, thus translates the domains price to
1280 X $2.00 X 6 = $15,360.00

This is the basic, there are other factors affect a domain’s price. Brand-ability and Remembering factor are among them.

Brand-ability is some thing like beauty. It depends on the pair of eyes looking at it. The same applies to domain name brand-ability. One may think it is the foxy name while other may think not so.

Any one of you have a logic to calculate Domain Name value? Do you think otherwise? Share with us!

Domain Appraisal, Domain value, Estibot appraisal